Cannabidiol or CBD, is one of the most prevalent cannabinoids in the hemp plants. Its main USP lies in its non-intoxicating feature and its range of therapeutic benefits.

But, CBD even being a widely acclaimed cannabinoid, is still not recognized at the scale which it deserves to be. Why is that so?

Well, this excerpt will reveal some of the reasons why CBD is still not getting the recognition it deserves, and what is the reason behind hiring a CBD marketing company.

Why Is The Status Of CBD Still In Shades Of Grey?

Let’s not waste any more time, and address the elephant of the room right away. Why is CBD still in shades of grey? Well, the following are some of the reasons that might suffice this question-

●       Limited Research

CBD had been categorized as a Schedule I substance for a generous amount of decades! And that is probably one of the greatest reasons behind the limited amount of research on it. Although recent years have seen advancements in research and studies, scientists are still facing a hefty number of challenges to conducting large-scale research on the substance.

●       Issues In Quality Control

You might have seen this while hovering through retail or online stores. There are a plethora of CBD products available in the market, with variable qualities and potencies. This lack of standardization of the product has made it difficult for people to pick the correct dosage, or quality due to lack of information. This is why hiring a CBD marketing company is essential as they conduct proper research and provide useful and correct information about the products they advertise.

●       Complications In Establishing Health Claims

CBD’s various therapeutical effects have delved manufacturers into claiming the substance as a wellness product. Claims like CBD is effective against epilepsy, insomnia, and a variety of other issues have also been in practice. While there is preliminary evidence suggesting CBD's potential in these areas, the complexity of the human body and the variability of individual responses make it difficult to definitively establish its effectiveness for every condition.

●       Cultural And Legal Restrictions

Cultural and legal restrictions are one of the most significant kinds of barriers that contribute to increasing the complexity of CBD across countries and regions. Presently, there are still some regions where the promotion, advertisement, and trading of CBD are restricted just because of the substance’s origin from cannabis. This inconsistency prevents researchers and consumers from fully exploring CBD's potential benefits and hampers its integration into mainstream healthcare practices.

Hence, these are some of the reasons behind CBD’s recognition still being in a grey area, and these are the reasons why you need to hire a CBD marketing company.

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